Privacy Policy
Last modified: January 26, 2009
At NCM Direct
we recognize that privacy is important. This Privacy Policy applies to all of the
products, services and websites by NCM Direct or its subsidiaries or affiliated companies;
collectively, NCM Direct's "services". In addition, where more detailed information
is needed to explain our privacy practices, we post supplementary privacy notices
to describe how particular services process personal information. If you have any
questions about this Privacy Policy, please feel free to contact us through our
website or write to us. Information we collect and how we use it Nearly all of our services require you to register for an account or provide
personal information to us. In order to provide our full range of services, we may
collect the following types of information:
º Information you provide - When you sign-up for a NCM Direct Account or other
NCM Direct service or promotion that requires registration, we ask you for personal
information (such as your name, email address and an account password). For certain
services, we also request credit card or other payment account information which
we receive in encrypted form and print a hard copy which is stored in secure file
cabinets. We may combine the information you submit under your account with information
from other NCM Direct services or third parties in order to provide you with a better
experience and to improve the quality of our services. For certain services, we
may give you the opportunity to opt out of combining such information.
º Cookies - When you visit NCM Direct, we send one or more cookies
- a small file containing a string of characters - to your computer that uniquely
identifies your browser. We use cookies to improve the quality of our service by
storing user preferences and tracking user trends, such as how people search. NCM Direct
also uses cookies in its advertising services to help advertisers
and publishers serve and manage ads across the web. We may set a cookie in your
browser when you visit a website and view or click on an ad supported by NCM Direct's
advertising services.
º Log information - When you access NCM Direct, our servers
automatically record information that your browser sends whenever you visit a website.
These server logs may include information such as your web request, Internet Protocol
address, browser type, browser language, the date and time of your request and one
or more cookies that may uniquely identify your browser.
º User communications - When you send email or other communications to NCM Direct, we may retain those communications in order to process your inquiries,
respond to your requests and improve our services.
º Affiliated sites - We offer some of our services in connection with other web
sites. Personal information that you provide to those sites may be sent to NCM Direct
in order to deliver the service. We process such information
in accordance with this Privacy Policy. The affiliated sites may have different
privacy practices and we encourage you to read their privacy policies.
º Links - NCM Direct may present links in a format that enables
us to keep track of whether these links have been followed. We use this information
to improve the quality of our search technology, customized content and advertising.
º Other sites - This Privacy Policy applies to NCM Direct services
only. We do not exercise control over the sites displayed as search results or links
from within our various services. These other sites may place their own cookies
or other files on your computer, collect data or solicit personal information from
you. NCM Direct only processes personal information for the purposes
described in this Privacy Policy and/or the supplementary privacy notices for specific
services. In addition to the above, such purposes include:
º Providing our services to users, including the display of customized content and
advertising;
º Auditing, research and analysis in order to maintain, protect and improve our
services;
º Ensuring the technical functioning of our network; and
º Developing new services.
You can find more information about how we process personal information by referring
to the supplementary privacy notices for particular services. NCM Direct processes personal information on our servers in the United States of America and
in other countries. In some cases, we process personal information on a server outside
your own country. We may process personal information to provide our own services.
In some cases, we may process personal information on behalf of and according to
the instructions of a third party, such as our advertising partners. Choices for
personal information When you sign up for a particular service that requires registration,
we ask you to provide personal information. If we use this information in a manner
different than the purpose for which it was collected, then we will ask for your
consent prior to such use. If we propose to use personal information for any purposes
other than those described in this Privacy Policy and/or in the specific service
privacy notices, we will offer you an effective way to opt out of the use of personal
information for those other purposes. We will not collect or use sensitive information
for purposes other than those described in this Privacy Policy and/or in the supplementary
service privacy notices, unless we have obtained your prior consent. Most browsers
are initially set up to accept cookies, but you can reset your browser to refuse
all cookies or to indicate when a cookie is being sent. However, some NCM Directfeatures and services may not function properly if your cookies are
disabled. You can decline to submit personal information to any of our services,
in which NCM Direct may not be able to provide those services to
you. Information sharing NCM Direct only shares personal information with other companies
or individuals outside of NCM Direct in the following limited circumstances:
º We have your consent. We require opt-in consent for the sharing of any sensitive
personal information.
º We provide such information to our subsidiaries, affiliated companies or other
trusted businesses or persons for the purpose of processing personal information
on our behalf. We require that these parties agree to process such information based
on our instructions and in compliance with this Privacy Policy and any other appropriate
confidentiality and security measures.
º We have a good faith belief that access, use, preservation or disclosure of such
information is reasonably necessary to (a) satisfy any applicable law, regulation,
legal process or enforceable governmental request, (b) enforce applicable Terms
of Service, including investigation of potential violations thereof, (c) detect,
prevent, or otherwise address fraud, security or technical issues, or (d) protect
against imminent harm to the rights, property or safety of NCM Direct, its users or
the public as required or permitted by law.
If NCM Direct becomes involved in a merger, acquisition, or any form of sale of some
or all of its assets, we will provide notice before personal information is transferred
and becomes subject to a different privacy policy. We may share with third parties
certain pieces of aggregated, non-personal, such as the number of users who searched
for a particular term, for example, or how many users clicked on a particular advertisement.
Such information does not identify you individually. Please contact us at the address
below for any additional questions about the management or use of personal data.
Information security We take appropriate security measures to protect against unauthorized
access to or unauthorized alteration, disclosure or destruction of data. These include
internal reviews of our data collection, storage and processing practices and security
measures, as well as physical security measures to guard against unauthorized access
to systems where we store personal data. We restrict access to personal information
to NCM Direct employees, contractors and agents who need to know that information in
order to operate, develop or improve our services. These individuals are bound by
confidentiality obligations and may be subject to discipline, including termination
and criminal prosecution, if they fail to meet these obligations. Data integrity
NCM Direct processes personal information only for the purposes for which it was collected
and in accordance with this Privacy Policy or any applicable service-specific privacy
notice. We review our data collection, storage and processing practices to ensure
that we only collect, store and process the personal information needed to provide
or improve our services. We take reasonable steps to ensure that the personal information
we process is accurate, complete, and current, but we depend on our users to update
or correct their personal information whenever necessary. Accessing and updating
personal information When you use NCM Direct services, we make good
faith efforts to provide you with access to your personal information and either
to correct this data if it is inaccurate or to delete such data at your request
if it is not otherwise required to be retained by law or for legitimate business
purposes. We ask individual users to identify themselves and the information requested
to be accessed, corrected or removed before processing such requests, and we may
decline to process requests that are unreasonably repetitive or systematic, require
disproportionate technical effort, jeopardize the privacy of others, or would be
extremely impractical (for instance, requests concerning information residing on
backup tapes), or for which access is not otherwise required. In any case where
we provide information access and correction, we perform this service as part of
our standard service for a fee, except if doing so would require a disproportionate
effort which will require an additional fee. Some of our services have different
procedures to access, correct or delete users' personal information. Enforcement
NCM Direct regularly reviews its compliance with this Privacy Policy. Please feel free
to direct any questions or concerns regarding this Privacy Policy or NCM Direct's treatment
of personal information by contacting us through this web site or by writing to
us at
Privacy Matters
c/o NCM Direct Delivery
20991 Cabot Blvd
Hayward, CA 94545
USA
When we receive formal written complaints at this address, it is NCM Direct's policy
to contact the complaining user regarding his or her concerns. We will cooperate
with the appropriate regulatory authorities, including local data protection authorities,
to resolve any complaints regarding the transfer of personal data that cannot be
resolved between NCM Direct and an individual. Changes to this Privacy Policy Please
note that this Privacy Policy may change from time to time. We will not reduce your
rights under this Privacy Policy without your explicit consent, and we expect most
such changes will be minor. Regardless, we will post any Privacy Policy changes
on this page and, if the changes are significant, we will provide a more prominent
notice (including, for certain services, email notification of Privacy Policy changes).
Each version of this Privacy Policy will be identified at the top of the page by
its effective date, and we will also keep prior versions of this Privacy Policy
in an archive for your review. If you have any additional questions or concerns
about this Privacy Policy, please feel free to contact us any time through this
web site or at
Privacy Matters
c/o NCM Direct Delivery
20991 Cabot Blvd
Hayward, CA 94545
USA
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